Individual

I took advantage of the feelings that a clothes line and naturally elements create to promote the home grown/environmental concern of the clothing line.

I took advantage of the feelings that a clothes line and naturally elements create to promote the home grown/environmental concern of the clothing line.

Created as a project for my advanced ActionScript 3 class. I wanted to leverage the abilities of Flash that don't exist with other langauges. The concept for the site is when you go shopping you try on clothes to see how they look. I wanted to replicate this feeling in the online sphere.

www.stuartrunyan.com/projects/wa400
I took advantage of the feelings that a clothes line and naturally elements create to promote the home grown/environmental concern of the clothing line.
By having models try on the clothes we pull the user into a more traditional shopping experience and intice them to purchase more.
Continuing the natural airy design into the form makes the user more comfortable with providing their personal information.
This project provided a great cross-disciplinary exercise. I had to collaborate/coordinate with other individuals, handle all aspects of editing/optimizing the footage for the web, and really push my AS3 knowledge to handle the video properly.
For the site I selected fonts that continued the rawness of the outdoors and the distress commonly associated with hipster styles.
© 2010 Stuart Runyan